Po-Tien was contracted for a content-writing project to support ResMed’s recent rebrand and launch into the consumer space. Using our new brand guidelines and existing data, she worked independently to meet our extremely tight deadlines, providing valuable updates with minimal guidance. She was proactive in offering suggestions and clearly explained the reasons for these solutions. She was quick to understand our specific requirements and created a booklet which focuses on the client journey by empathising with their concerns and understanding their goals; ultimately helping them to awaken their best. This booklet is a core asset for our new branding and patient engagement, and we have seen a positive response in-store. I am extremely happy with the quality of work Po-Tien has provided and would not hesitate to work with her again. If you’d like to learn more about how you can improve your sleep health, visit ResMed.com.au.
Po-Tien at Instinctual helped JL Electrical take our marketing ideas and focus them into actual plans. She managed the creation of our website, wrote content, set-up our Facebook page, and identified key unique selling points to create a consistent brand for my business. With practical advice and informed decisions, she worked collaboratively to keep me in the loop at every step. I am very happy with the website, and she’s also taken the time to explain how I can manage my Facebook and Instagram accounts with confidence. I would highly recommend Po-Tien and Instinctual to any business owner.
Po-Tien was initially asked to only review our website, but from our initial meeting, she showed a deep understanding of marketing strategy and the practical applications to help sales. From this meeting, we asked Po-Tien to assist in our entire brand strategy. We employed her to undertake a broad range of our marketing - from website review, social media management, brand management and content management. With consistent and intelligent engagement, she grew our social media accounts without depending on additional budgets. Specifically, Instagram - our account grew month on month by an average of 100 qualified followers, without spending an advertising cent. Using social media, Po-Tien was also proactive in reaching out to influential designers to create partnership and website content using existing projects and specifier interest. With this knowledge, she worked with our BDM teams in NSW and VIC to stay engaged with clients, existing projects and informed them of new projects or leads. Her passion for learning more about the industry, her considered approach, professionalism and prioritisation of activity grew our brand recognition with our target audience, and she was an asset to our team. I would not hesitate to recommend Po-Tien for a company who is looking to improve their brand and marketing strategy.
The consulting services I have received from Po-Tien at Instinctual is absolutely perfect for my needs. Po-Tien took the time to understand our brand, its tone, audience and messaging to ensure the marketing and content delivered, hit all of the sweet spots which ultimately helped differentiate our brand and placed it in an even stronger position. As a result, we have seen a maximum return on investment! I would not hesitate to highly recommend Po-Tien for any marketing services you require; Po-Tien is a diligent and smart operator and will always go above and beyond the brief she is given. She was fantastic to work with. I look forward to continue working with Po-Tien and Instinctual.
Po-Tien came on board as a marketing coach at a critical point in the creation of Munchkin et Moi. Her marketing guidance has proved crucial to the branding and imminent launch of my e-commerce store. As I'm based in California, we connected online and worked over a couple of Skype video calls. We touched on everything from PR, partnerships, promotions, social media, content creation, and branding strategy. Po-Tien used her corporate experience to provide insight in all these areas. She took the time to get to know the business structure, capacity and my personality. Her holistic approach ensured that her advice was scalable and within my means. She is warm and generous with her knowledge. I would not hesitate to recommend Po-Tien.