“Intelligence is the ability to adapt to change.”
~ Stephen Hawking
In the natural world, instinct has always guided survival. Through a combination of innate intelligence, learning, and experience, we evolve, adapting to the changes in our surroundings.
In our digital age, it’s no different for businesses. Learning to pivot, to nurture and seek new opportunities are part of the changes necessary to succeed. But in today’s environment, you don’t have to rely on your individual experience to learn how to adapt.
You can use a marketing consultant’s experience to guide your decisions. With Instinctual, your marketing will evolve intelligently to fit your business needs, nimbly adapting to changing internal and external forces, allowing your business to thrive.
Who is Instinctual?
Hello, I’m Po-Tien Goh, and I’m the founder of Instinctual. I’m based on the northern beaches of Sydney, Australia.
I’m a marketing consultant with both corporate and grass-roots experience. I’ve worked on global campaigns with multi-million dollar budgets and boutique outreach campaigns without funding. This combination of commercial scale and hands-on experience is rare to have in one career.
I use this scope of experience to guide owner-operators with their brand & marketing strategies.
I am a content writer for a diverse set of Australian clients – from store-owners to construction firms. I specialise in writing creative and accessible content for brands who find it difficult to pitch themselves in a digital world.
I’m passionate about using my 15+ years of corporate marketing experience to help ethical small businesses grow.
How did Instinctual come about?
While I enjoyed my work in the corporate sphere, I found myself naturally drawn to helping others with their individual business enterprises. I was getting more satisfaction in helping educate and empower individuals about marketing.
In 2014, I started working part-time with owner-operators who needed guidance with their brand positioning and content.
I soon realised two things: Firstly, that I preferred working with and seeing the successes of an individual, rather than a company. And secondly, that my unique & solid knowledge base could help small businesses compete and thrive.
It was this realisation of what made me happy and what I could offer that spurred me to adapt and start my consulting business full-time, and thus, Instinctual was born.
For more on my experience, please see my LinkedIn profile.
At Instinctual, you’ll find the guidance to evolve, adapt and thrive.