“The years teach much which the days never know.”
~ Ralph Waldo Emerson
My professional marketing career over the last 15 years has spanned across both B2B and B2C industries: from database management, consumer technology products, FMCG (Fast Moving Consumer Goods) to recruitment SaaS (Software As A Service) products .
I’ve worked on large regional product launches with global multi-nationals, as well as bespoke campaigns with no budget. These involved a broad number of campaign types, which is extremely rare to experience in one career.
This varied perspective allowed me to have hands-on experience across the full range of marketing disciplines – from grass-roots campaigns to concert sponsorships, to partnering with industry organisations, influencers & bloggers, to managing social media accounts and content writing for SEO, public relations, blogs & brand websites.
This diverse, exciting, hard work delved into a range of marketing disciplines, all while collaborating with teams in Europe & Asia.
It was a rare wealth of experience across industries and demographics.
Seeing the scope and ways marketing can be customised from large-scale to bespoke taught me to be creative and strategic. I learnt what works, what doesn’t and why. I learnt that every activity can, and should be amplified.
And although business goals need to be met, it’s especially vital for small businesses to have a scalable marketing plan that can grow within the means of the company.
It’s with this commercial experience and boutique mindset that Instinctual helps owner-operators make informed decisions based on their capacity, their industry and their unique positioning.