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I love getting feedback. The best part of my job is seeing the results and empowering a client to understand how they can control and manage their own marketing needs. Ultimately, it’s my duty to educate my client, to make them confident in their own marketing knowledge. So I was very pleased to get this feedback from Kevin Self, Operations Manager at New Age Veneers: “Po-Tien was initially asked to only review our website, but from

  A good sense of humour, pizza and Salt-N-Pepa- essentials for surviving a crowdfunding project. A few months ago, my sister-in-law, Jenny, launched a crowdfunding project on Kickstarter. Her vision was to create an album of songs for bereaved parents. The album, and any proceeds, would be given free to the Red Nose charity. Jenny is a bereaved parent herself. She lost her son, Jamie, in 2010, and since then, she has been a strong

    In the 1967 movie “Bedazzled”, the devil is in modern 60’s London, and he muses about the past: “There was a time when I used to get lots of ideas — I thought up the Seven Deadly Sins in one afternoon. The only thing I’ve come up with recently is advertising.” *ouch* I still haven’t watched “Mad Men” (PM me your outrage), but marketing’s reputation wasn’t helped by focusing on the misogynistic &

  Headline Photo by Chris Brignola on Unsplash We’re halfway through 2017, and it’s already been an interesting six months for big brands. Consumers are keen to see values-driven marketing, and brands either tried to capitalise on this or failed to meet these standards. Some of the biggest brands made the biggest mistakes.  The good news for SMEs is that you can learn important practical lessons from these big budget activities and apply them to

Reviews are a vital part of decision-making. Whether it’s booking a hotel or buying a fridge, everyone looks online first. So it can be daunting when your own business is being reviewed on social media. And even more so when you receive a negative review. As a growing business, you’re proud of your good reputation, and it’s tempting to delete or ignore bad reviews. But keeping and addressing bad reviews can actually be good for