A few months ago, my sister-in-law, Jenny, launched a crowdfunding project on Kickstarter. Her vision was to create an album of songs for bereaved parents. The album, and any proceeds, would be given free to the Red Nose charity. Jenny is a bereaved parent herself. She lost her son, Jamie, in 2010, and since then, she has been a strong advocate of Red Nose – playing music at their Memorial Services in Sydney. She

    In the 1967 movie “Bedazzled”, the devil is in modern 60’s London, and he muses about the past: “There was a time when I used to get lots of ideas — I thought up the Seven Deadly Sins in one afternoon. The only thing I’ve come up with recently is advertising.” *ouch* I still haven’t watched “Mad Men” (PM me your outrage), but marketing’s reputation wasn’t helped by focusing on the misogynistic &

3 marketing lessons from Fyre Festival, Pepsi & Uber. Consumer concerns and social media power will determine how marketing does and will need to change.

As a growing business, you’re proud of your good reputation, and it’s tempting to delete or ignore bad reviews. But keeping and addressing bad reviews can actually be good for you.

Here’s why:

It’s official, trust is at an all-time low. How can smart businesses change their marketing to adapt to this age of consumer distrust? And what is the huge opportunity for ethical businesses?

Happy Lunar New Year ! 3 ways the Fire Rooster can help assess your business needs for 2017.